Conflicting Fire exit signs

[Guest Conflicting signage]

Occasionally I see fire exit directional signage showing conflicting information (see photo) I usually suggest that the distance to ultimate safety in both directions should be sourced and then the nearest route signposted but some colleagues are telling me its okay to have conflicting info...any thoughts?

[AnthonyB]

It isn't contradictory and full complies with BS5499-4 Code of practice for escape route signing